Why a Personal Touch Helps Create Loyalty in Your Subscriber Base
Loyalty is crucial in any subscription-based business. The world of recurring billing is focused on keeping and retaining loyal customers. Subscribers who connect with your business in a meaningful way are less likely to let cards expire and subscription renewals fail. Loyalty also translates to higher customer lifetime value. But how do you build this loyalty? By following these three steps, you can help create loyal customers and increase the lifetime value of your subscription plans. Create an Onboarding Plan to Start on the Right Foot Onboarding is your first step to delivering the value you promised before your subscriber hit purchase. It’s your first and best tactic to drive repeat purchase—onboarding has the highest correlation to retention and it’s all about driving engagement. Say you’re a gym and you succeed when your customers see results, keeping them returning to the gym and renewing every month. Your onboarding journey may consist of a welcome email, a sur