Recurly

One of the significant aspects of growing a successful subscription-based business is identifying and leveraging the most important data points available to you. The right data can help you understand your customers’ intentions, motivations, and tendencies, so you can craft a recurring billing model that better meets their needs. As your business grows, it’s even more critical to partner with a subscription platform to help you make analytically driven decisions. Here are four ways you can use data to make important decisions for your business. Evaluate the Performance of Plans and Trials Every business that offers subscriptions knows the importance of testing new plans and trial options. While 30-day free trials might be a great idea when you are just starting, it might make more sense to start offering 7-day trials as your business grows. The answer always lies in the data. Start testing new options and see if the number of new or returning subscribers increases. Offer new pricing...

Congratulations! You have a new customer who is ready to sign up for a subscription. The next step in their journey is providing all the information you need to get their subscription up and running. From pricing tiers and custom plans to name, address, and payment details, the sign-up process can often feel time-consuming and sometimes confusing. You don’t want to lose your new customer at this stage, so you must create a smooth sign-up process. Your recurring billing model means it’s important to maintain a positive relationship with your subscribers, and signing up for a subscription is the first step in developing that connection. Here are four tips for creating a smooth sign-up flow for your new customers. Keep a Progress Bar at the Top of Each Page This may seem simple, but it is a feature that can instantly help build the relationship between your business and a new subscriber. A progress bar that shows how far along the customer is in the sign-up process and how far they hav...