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Showing posts with the label churn rate calculation

Deals for Subscribers That Keep Customers Coming Back

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When customers aren’t given incentives to stay engaged, their active subscription can soon become a canceled subscription. To understand ways your company can improve its services or offerings, you might ask recently canceled customers to fill out a quick survey. It also gives you a chance to offer a special deal to get them reengaged. Your “churn rate,” or the rate at which you lose subscribers, can often be improved simply by alleviating common customer concerns. To help your churn calculation return positive results, try offering deals to help retain subscribers. If one of these deals helps address their primary concern, they can be more likely to stick around. A Discounted Subscription Price for the Next Three Months The most straightforward problem can also be the easiest to solve. If your customer’s biggest issue is the price, a short-term discounted price is a great way to keep them on board. The duration of this price all depends on your product and its original price. Three